The Pure Michigan campaign had it's biggest impact year to date, attracting more than 3.8 million out-of-state visitors to the state who spent a record high of $1.1 billion at Michigan businesses.
"The Pure Michigan campaign plays a vital role in growing our tourism industry by consistently attracting new visitors to Michigan and delivering a strong return on investment for the state," said Governor Rick Snyder. "These impressive results showcase the power of Pure Michigan, and demonstrate the vast potential we are seeking to tap into with our efforts to expand this campaign into international markets."
According to the report, of the 3.8 million out-of-state visitors, over 85 percent came from the Great Lakes region.
The 2013 Pure Michigan advertisements were launched on March 18 and are currently airing on 25 different channels. The national ads, which include ads about Ann Arbor, Grand Rapids, Mackinac Island and Traverse City, will air 5,000 times through June.
"The positive impact of the Pure Michigan campaign, illustrated by this data, provides a strong foundation for our efforts to raise awareness of Michigan as a national travel destination through our largest advertising campaign to date," said George Zimmerman, Vice Presidents of Travel Michigan.