Golden Fowler increasing American made products

Golden-Fowler Home Furnishings plans to make 90 percent of its sales made in America by the end of 2014.

Golden-Fowler Home Furnishings, a Traverse City furniture and design retailer, plans to increase its sales of American made products to 90 percent by the end of 2014.

The 90 percent mark is a 20 percent increase compared to 2013.

"While it's unrealistic to eliminate all of the imports because of all the diversity and selection available, we're within striking distance of raising it to 90 percent this year," said Golden-Fowler Owner Mike Mahn.

In order to accomplish this goal, Mahn plans to grow sales in the furniture categories currently occupied by American manufacturers while evacuating the lower cost categories dominated by imports.

"We're doing this for two reasons: the first is to, of course, do our part to help foster the American economy; the second is to take better care of customers," Mahn said. "Today, they really want more accountability from us, and with factories like Smith Brothers that are six hours away from our store, the proximity, both geographically and personal, gives us quicker response time and we can solve potential problems that come up quicker."

The store is celebrating its 54th anniversary next week, March 30th-April 5th. As part of the celebration, Golden-Fowler will feature the grand opening of Smith Brothers products. Smith Brothers, located in Berne, Ind., is the newest addition to Golden-Fowler's American manufacturing lineup.