Meijer expands its Made in Michigan program
Tue, 19 Mar 2013 17:45:51 GMT —
Meijer is expanding a program that's designed to support small, local businesses.
Company Co-Chairman Doug Meijer announced Tuesday that the Made In Michigan initiative will feature 55 new locally made grocery products in all its stores statewide. The initial program featured 49 grocery items. Products include barbeque sauces, cherry butter, salsas, guacamole, and kettle chips.
"Meijer is committed to supporting Michigan business, and the Made in Michigan initiative is a great opportunity to highlight some fantastic small businesses throughout the state," Meijer said. "The response we received from our customers last year about this initiative was overwhelming, which is why we decided to further invest and expand this selection into all our Michigan stores."
The program is expected to have an estimated economic impact of $900,000 statewide, according to Matt Birbeck, a project manager for the MSU Product Center.
"It's been a fantastic opportunity for all Michigan businesses to have this local section at Meijer; many of them see amazing results," Birbeck said. "Now that it's in every Michigan Meijer store, everybody gets to see and taste the diversity of this great state."
Meijer launched Made in Michigan early last year with the Michigan State University Product Center for Food-Ag-Bio.
The project's goal is to help strengthen Michigan's economy by supporting small businesses in the state.
The West Michigan company says this year's lineup of Michigan-made grocery products will be more visible in all of the 102 Meijer stores statewide.