Once a year an honor is bestowed upon a Traverse City business leader who has had a positive impact beyond the walls of their shop. The annual award is presented by the DTCA to a community member who has made a significant contribution to the vitality of Downtown Traverse City. It is named in honor of the late Lyle DeYoung, a downtown leader who passed away in 1992.
This year, the Lyle DeYoung Downtown Achievement Award was presented to Amy Reynolds. Reynolds is a sales manager and partner at Horizon Books. Reynolds and her husband Vic Herman opened the Horizon Book Store back in 1961, and then moved the shop into the former J.C. Penny store in 1993. It was a move that created an anchor store for the downtown district.
Bryan Crough, Executive Director of the Traverse City DDA said â??Downtowns did not rise to life overnight nor did they decline overnightâ?¦.one bad thing just seems to lead to another. BUT, it is also true that one great thing, tends to lead to another.â?? What happened in 1993 STOPPED the bad things in downtown Traverse City, and led to the downtown we see today.â??
Reynolds was recognized as the smiling shopkeeper who operates a business well known for its generosity, innovation and above all its openness.