Graceland Fruit, in Frankfort, has established a $10,000 matching fund to aid in the investigation of the hit and run accident that killed Kelly Boyce Hurlbert.
Hurlbert's sister, Nicole Nostrandt, works for the fruit company.
The company is asked employees to make a pledge to the fund by donating from their paychecks for up to 26 pay periods. The company will match donations up to $5000.
The goal is to raise $10,000 that would be added to other reward money that would lead to the arrest and conviction of the person or people that hit Hurlbert.
"This is an opportunity to extend sympathy and support from the Graceland family to the family of Kelly and Nicole," said Al Devore, Graceland CEO. "Everyone at Graceland Fruit is both saddened and outraged by this horrific accident, so we're also doing our part to help find the offender."
Between the donations from Graceland Fruit, donations from friends and family, and a donation from the Silent Observer program, the total reward money for information leading to the arrest and conviction of the person responsible is up to $40,000.
Police continue to ask that anyone with information about the incident, or anyone that was in the area at the time of the incident, contact the detectives assigned to the case. They can be reached at 231-995-5152. Anonymous callers can also use 231-947-8477.
Friends and family will be meeting at F&M park in Traverse City Thursday at 2 p.m. to celebrate Hurlbert's life. Those attending are encouraged to ride their bicycles.