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      The Pure Michigan's Governor's Conference is coming to Traverse City

      Traverse City has a chance to show off everything that makes it great as the Governor's Conference comes to town.

      For the first time in over ten years - the Pure Michigan's Governor's Conference on Tourism is coming to Traverse City. This year's theme is culinary tourism.

      About one thousand tourism representatives and economic development officials from across the state will spend a few days here in early March discussing Michigan's tourism outlook for the coming year.

      Since the trip includes winery tours and receptions with local chefs and micro-breweries, city tourism officials say it's a great opportunity to show off northern Michigan. Most are staying at the Grand Traverse Resort.

      "For us, this will be a big opportunity to show off some of our wine trails, Old Mission and Leelanau peninsulas, our micro-brew scene, and of course the work of our talented and imaginative chefs," stated Mike Norton, the TC Tourism Media Relations Manager.

      The conference will take place March 9-11 and is expected to bring a big boost to many local businesses.