ABC's 2019 Magic of Storytelling Campaign

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Magic of Storytelling Campaign

MICHIGAN -- Today, Disney|ABC Television and Disney Publishing Worldwide announced the seventh annual Magic of Storytelling campaign, which aims to donate up to 1 million books to First Book, a nonprofit that provides new free and affordable books to educators and organizations serving children from low-income families. The campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids and bring books to under-served communities across the country.

Through March 31, 2019, fans can post a “shelfie,” purchase an eligible Disney book from a participating retailer or enter one of two sweepstakes sponsored by First Book during the campaign period. In each case, Disney will donate a new book to First Book.

To learn more and to access the Official Rules and information, visit MagicofStorytelling.com.

Through a long-standing relationship with First Book, Disney has helped to provide more than 67 million new free and affordable books to educators who serve children in need and has inspired millions to take action to help bring new books and resources to serve kids across the country.

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