Shoreline Fruit announces partnership with CherryFlex Inc.

Shoreline Fruit announces partnership with CherryFlex Inc.

GRAND TRAVERSE COUNTY, Mich., (WPBN/WGTU) -- A northern Michigan fruit company is expanding its product line through a new partnership.

Traverse City based Shoreline Fruit announced an investment in CherryFlex Inc.

The co-founders of CherryFlex Inc. are retiring and sold their shares of the company to Shoreline Fruit.

CherryFlex Inc. specializes in fruit-based supplements and vitamins.

"Our goal is that CherryFlex will be a key supplier for both ingredients and supplements for cherries, blueberries and other whole fruit products,” said Corey Geer, CFO of Shoreline Fruit. “There is a trend in the supplement world that customers are looking for whole fruit-based supplements, and we could see millions of pounds of cherries going through this processing facility."

Shoreline Fruit hopes the partnership will continue to grow its products on a global scale.

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