Trevor Tkach named President of Traverse City Tourism

Trevor Tkach named President of Traverse City Tourism

National Cherry Festival executive director, Trevor Tkach, will be the newest President/CEO of Traverse City Tourism.

Tkach's selection comes at the end of a four-month search by a special subcommittee of Traverse City Tourism's board of directors.

Tkach replaces Brad VanDommelen, who worked for Traverse City Tourism for 10 years before assuming new duties as director of the Virginia Beach Convention and Visitors Bureau.

Board chairman, Justin Mortier, said Tkach impressed the committee with "his experience in leading the National Cherry Festival, his ties to the community and his commitment to a leadership style that encourages independence and creativity."

Tkach says he will continue working for the National Cherry Festival through September, before stepping down from his position as National Cherry Festival Executive Director.

“Working for the National Cherry Festival as its executive director has been an honor and a privilege,” he said. “I'm excited to be able to continue my work celebrating and promoting Northern Michigan in my new role as president of Traverse City Tourism. I'm proud to call Traverse City my home, and I look forward representing this beautiful region and generous community for years to come.”

Tkach grew up in Traverse City, attending Traverse City Central High School and Northwestern Michigan College before earning his bachelor’s degree at Eastern Michigan University. After graduation he worked as an account executive, and later as senior account executive, with the West Michigan Whitecaps baseball team in Grand Rapids. In 2011 he received an MBA from the University of Michigan at Flint.

He joined the National Cherry Festival in 2007 as the Business Development Manager and was named Interim Executive Director in 2011, a job that was made permanent in 2012. He is a member of the Traverse City Chamber of Commerce Government Relations Committee, the Central Michigan University Parks and Recreation Advisory Board and the Michigan Tourism Strategic Plan Service Excellence Committee.

An active member of Rotary, Trevor is the advertising sales chair of the Rotary Show and has been named to “40 Under 40” by the Traverse City Business News eight years in a row. Trevor and his wife Trisha love living in Traverse City with their three children: Lauren, Camden and Carson.

“Trevor has been an excellent leader of our organization, and has helped lead the Festival’s growth nationally, yet fostering its focus locally on the fruit, and Michigan agriculture,” said Festival President Jamie Callahan. “We are looking forward to continuing a longtime partnership with Trevor at the helm of Traverse City Tourism.”

Organized in 1981 as the Traverse City Area Convention and Visitors Bureau, Traverse City Tourism is a nonprofit corporation. Its focused mission is to stimulate economic growth through the attraction of convention business and leisure tourism development.

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